Privacy Policy

Last updated: November 1, 2026

Wizdough Inc. ("Wizdough", "we", "us", or "our") operates the wizdough.com website. This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Service.

Contact Information:

Wizdough Inc. 127 W Hargett St Ste 301, PMB 107 Raleigh, NC 27601 Email: support@wizdough.com

Information We Collect

We collect information you provide directly to us, such as when you create an account, make a purchase, contact us for support, or subscribe to our email updates.

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, including but not limited to:

Email address
First name and last name
Phone number
Usage Data

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This may include information such as your computer's Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.

How you found us

When you sign up, we keep your answer to "How did you hear about us?" and, if you allowed analytics cookies, the campaign link that first brought you to our site.

Licences

When you buy a product or start a trial, we create a licence on our own licence server (wizdough.zygmat.com), which runs on the same servers in the United States. The licence server keeps your email address, the product, your order reference and, for each computer that activates the licence, its machine ID and computer name. We use these to enforce the number of computers your licence allows. We keep this record for as long as we keep your purchase records (see Data Retention).

Use of Data

Wizdough uses the collected data for various purposes:

To provide and maintain our Service
To notify you about changes to our Service
To provide customer support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
To process payments and subscriptions

Payment Processing

We use Stripe for payment processing. We do not store your credit card information. Stripe's privacy policy can be found at https://stripe.com/privacy.

Cookies

We use cookies and similar technologies. How non-essential cookies are handled depends on your region (determined from your browser's timezone): visitors in the EU/EEA/UK — or wherever your region cannot be determined — are asked to opt in first, and no analytics or marketing cookies load until you choose. Visitors elsewhere, including the United States, have analytics enabled by default and can opt out at any time via Cookie Preferences in the site footer. Marketing cookies load only with your explicit consent in every region, and we honor Global Privacy Control (GPC) signals as an opt-out. We also use a cookieless analytics beacon (Cloudflare Web Analytics) that sets no cookies. See our Cookie Policy for the details and a full cookie table. You can also instruct your browser to refuse cookies.

AI Support Chat

The support chat on our site is answered by an AI assistant. So that we can measure whether it is useful and improve the pages it keeps having to explain, we keep a record of chat conversations on our own servers:

What we store — the messages exchanged, the page you started the chat from, the number of messages, whether the assistant looked up a documentation page or handed you to a human, and the number of AI tokens used.
What we remove first — email addresses and long number sequences are automatically stripped from the stored text before it is saved. If you give the assistant your email address to be contacted by a human, that address is handled through our normal support channels, not kept in this chat record.
What we do not store — we do not store your IP address with the conversation, and we do not link it to your account. A randomly generated identifier is used only to group the messages of a single conversation together; it is held in your browser's session storage, is not a cookie, and is discarded when you close the tab.
How long we keep it — chat records are automatically deleted 30 days after the conversation.
How we use it — in aggregate, to understand what visitors ask and to fix unclear or missing information on the site. We do not use chat content for advertising.

Your messages are also sent to Anthropic to generate the assistant's replies, as described below. Chat records are not cookies and are not affected by your cookie choices; if you prefer not to have a conversation recorded, please use the contact form instead.

Marketing Email

If you subscribe to our email updates, we send product release notes, setup guides, and occasional NinjaTrader tips, about once a week.

Opt in only. Through the subscribe form, we add only people who ticked the subscribe box and then confirmed by clicking the link in the confirmation email (double opt in). Creating an account does not subscribe you. Buyers are covered separately, under Emails to buyers below.
WiRenko download page. The WiRenko download page uses the same subscribe form as the rest of the site. It adds you to the same list and sends the same confirmation email. The download does not depend on it. Until 27 October 2026, that page had a separate WiRenko weekly box. We keep the records from that box (your email address, your account, the consent wording version you saw, the page, and when you ticked or unticked it) as a record of your choice. We do not send email from them.
What we keep. Your email address, the date and time you subscribed and confirmed, the page you subscribed from, and the exact consent wording you saw. We store this in our own database. To send these emails, we add your address to our list at Resend, our email provider. We do not record your IP address.
Opens and clicks. Resend records when one of these emails is opened and which of its links are clicked. We use these counts to decide what to send.
Lawful basis. Consent.
Withdrawing consent. Every marketing email contains an unsubscribe link that works without an account, and you can also email support@wizdough.com. Unsubscribing stops marketing email only. Messages about your purchases and your account, such as licence details, password resets, and payment notices, continue because they are needed to provide the Service.
Retention. We keep your subscription record until you unsubscribe. After that we keep a suppression record of your address indefinitely, because honoring an opt out requires remembering it.

Emails to buyers

When you buy a Wizdough product or start a free trial, we email you Wizdough news and lessons. The checkout page says so beside the pay button, before you pay.

Where you are decides how you join. If your billing country is in the European Economic Area, the United Kingdom, Switzerland or Canada, or we cannot tell your country, we ask first: you join only if you tick the box on the order confirmation page. Everywhere else you join when the purchase completes.
Lawful basis. Consent in the countries above. Everywhere else, our legitimate interest in telling customers about the products they use and related lessons; you can object at any time, and unsubscribing is how.
What we keep. Your email address, your billing country as reported by Stripe, the product, whether it was a trial or a purchase, the checkout reference, the date, and which notice or box wording you saw. We do not record your IP address.
How it is sent. We send these emails through Resend, our email provider. Resend records opens and clicks, as described under Marketing Email. Your address is also on a list in HubSpot, which we use to keep track of who receives them.
How to stop. Every one of these emails contains an unsubscribe link that works without an account, and you can also email support@wizdough.com. Once you unsubscribe, a later purchase does not add you back. Messages about your purchases and your account continue, because they are needed to provide the Service.
Retention. We keep the record of how you joined for as long as we keep your purchase records, and a suppression record of your address indefinitely once you unsubscribe.

We share personal data with the following third-party service providers:

Stripe: Payment processing (Privacy Policy)
Google Analytics (via Google Tag Manager): Website analytics, subject to your cookie choices (on by default outside the EU/EEA/UK, opt-in within). When you buy, and at each renewal, our server reports the purchase (order ID, amount, currency, product and your Google Analytics browser ID) to Google Analytics only if you allowed analytics cookies when you checked out (Privacy Policy)
Cloudflare: Provides our DNS and a cookieless website analytics beacon (aggregate visit counts); sets no cookies (Privacy Policy)
Sentry: Application error monitoring. When something breaks on the site, a diagnostic report is sent to Sentry so we can find and fix it. The report contains the error message, the technical stack trace, and the page path. We configure it not to collect your account identity, cookies, request headers, form contents, or URL query values. It sets no cookies and does not track your browsing. Because this is about keeping the Service working and secure rather than analytics, it is not part of your cookie choices (Privacy Policy)
Meta Pixel: Marketing analytics, only with your explicit consent (Privacy Policy)
HubSpot: Customer relationship management. Contact form submissions and support-chat escalations are shared with HubSpot so we can respond to your inquiry, and the email addresses of buyers who receive our emails to buyers are added to a HubSpot list so we know who receives them (see Emails to buyers). If you joined the SweepScope waitlist, your email address is also on a HubSpot list so we know who joined it. HubSpot sets no cookies on this site (Privacy Policy)
Resend: Email delivery. We share your email address with Resend to send the emails you subscribed to or receive as a buyer, and to honor unsubscribes. Resend records opens and clicks for these emails (Privacy Policy)
Google Workspace (Gmail): Sends the emails about your account and purchases, and the email that confirms a subscription, from our support address (Privacy Policy)
Anthropic: Powers the AI support chat. If you use the chat, your messages are sent to Anthropic's Claude API to generate responses; we don't include your account details, and Anthropic does not use API data to train its models (Privacy Policy)
Google (Sign-in): If you choose to sign in with Google, we receive your name, email address, and a Google account identifier to create and authenticate your account (Privacy Policy)
Google reCAPTCHA: Protects our forms from bots (contact, subscribe, sign up, forgot password, purchase claim). Its script loads on pages that have a protected form (such as sign up, password reset, purchase claim, contact, applications and email sign up forms). On some pages it loads only when you start to fill in the form. While you are on the page, Google's script reads signals from your browser and device, and your IP address. When you submit a protected form, our server sends Google the form's token and your IP address to get a score. Lawful basis: legitimate interest (security) (Privacy Policy)
YouTube: Product, Learn, blog and ES Daily pages embed our videos with YouTube's privacy enhanced player (youtube-nocookie.com). The player loads only after you press play. Google then receives your IP address and device data, and the player keeps data in your browser's local storage on youtube-nocookie.com (Privacy Policy)
Contabo: Hosts our servers in the United States: the website, its database (accounts, purchases, subscription records, chat records) and our licence server (Privacy Policy)

We do not sell your personal data for money. Some analytics and advertising cookies (for example, Meta Pixel) may be considered "sharing" of personal information for cross-context behavioral advertising under California law. You can opt out of this at any time by rejecting or customizing cookies via Cookie Preferences in the footer, or by enabling Global Privacy Control (GPC), which we honor as an opt-out.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law (e.g., financial transaction records retained for tax purposes).

If you have no account with us, email support@wizdough.com with the subject "Delete my data" from the address you want removed.

Support-chat records are deleted automatically 30 days after the conversation, as described under AI Support Chat.

Email subscription records are kept until you unsubscribe, after which only a suppression record of the address is retained, as described under Marketing Email.

Security

We use administrative, technical, and organizational measures designed to protect your personal data. These include encryption of data in transit (HTTPS), hashed account passwords, access controls, and delegating payment handling to PCI-compliant Stripe (we never store full card details). When you set a password, we check it against known data breaches using Have I Been Pwned; only the first five characters of the password's hash leave our server. No method of transmission or storage is completely secure, so while we work to protect your data we cannot guarantee absolute security.

International Data Transfers

Our servers are in the United States, and our service providers process your data mainly there; Sentry stores its error reports in its European Union region. If you are located outside the United States, your data will be transferred to and processed in the US as necessary to provide the Service you request and as permitted by applicable law; where required, we rely on appropriate safeguards for such transfers.

Your Rights

If you are in the EEA, you have the right to:

Access your personal data
Correct inaccurate personal data
Delete your personal data ("right to be forgotten")
Restrict processing of your personal data
Data portability — receive your data in a structured, machine-readable format
Object to processing based on legitimate interests
Withdraw consent at any time for consent-based processing

To exercise these rights, email support@wizdough.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

California Consumers (CCPA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and share
Correct inaccurate personal information
Delete your personal information
Opt-out of the sale or sharing of personal information (we do not sell your information; you can opt out of "sharing" for cross-context advertising via Cookie Preferences or GPC)
Limit the use of sensitive personal information (we do not use sensitive personal information for purposes requiring a limit-use option)
Non-discrimination for exercising your privacy rights

To exercise these rights, email support@wizdough.com or use the account deletion feature in your dashboard settings.

Legal Basis for Processing (EEA Users)

Contractual necessity — Processing your payment, providing access to purchased software
Consent — Analytics cookies, marketing cookies, marketing email (the subscribe form, and emails to buyers in the EEA, UK, Switzerland and Canada)
Legitimate interest — Improving our service, preventing fraud, security, and emails to buyers outside those countries
Legal obligation — Tax record keeping, responding to lawful requests

Children's Privacy

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and you learn that your child has provided us with personal data, please contact us.

Contact Us

If you have any questions about this Privacy Policy, please contact us at support@wizdough.com.